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The Top 10 Metrics to Track Successful Content for SEO

Creating content is easy, but measuring the success of that content is a challenge and sometimes overwhelming. Knowing which metrics to track and how to use them to your advantage is important for driving traffic to your website. In this blog post, we will discuss the top 10 metrics to track for SEO. These metrics will help real estate agents monitor the success of their content and attract more leads.

1. Views: One of the most basic metrics to track is the number of views your content receives. Views give you an idea of how many people have visited your page. A high view count could mean your content is valuable and of interest to your audience. Low view counts could indicate that your content needs improvement or that it is not being promoted effectively.

2. Organic Traffic: The number of visitors who reach your website through organic searches in search engines is called organic traffic. This is important because it gives you an idea of how well your website is optimized for search engines. A high organic traffic count could mean that your SEO strategy is working well and your website is easily discoverable.

3. Keyword Ranking: Keyword rankings show where your website stands for specific search terms. When monitoring keyword rankings trends, you can see how well your SEO strategy is working. The higher your webpages rank for specific keywords, the more likely your content will be found by your target audience. Just make sure when you’re reviewing keywords that it’s being correlated to the specific page’s content.

4. Backlinks earned to content: When your content is linked from other reputable websites, it indicates that your content is valuable and trustworthy to others. Backlinks also increase your website’s authority, which can help improve your search engine rankings. These links are still the most important factor to Google and considered a “vote” of authority.

5. Social shares to content: Social shares show how many times your content has been shared on social media platforms. This metric indicates how engaging your content is and how willing your audience is to share it.

6. Conversion rates from entering a piece of content: This metric shows the percentage of visitors who complete a desired action such as filling out a contact form after entering a piece of content. By monitoring the conversion rate, you can see how well your content is converting visitors into leads.

7. Subscriber growth generated from a piece of content: Tracking the number of subscribers who sign up after reading your content can help you determine the success of your content. This metric shows how valuable your content is and how interested your audience is in hearing more from you.

8. Time on page: This metric shows how long visitors spend on your website after clicking on your content. A longer time on page could indicate that visitors are engaged and finding value in your content.

9. Bounce Rate: The bounce rate is the percentage of visitors who leave your website after viewing only one page. A lower bounce rate could mean that visitors are exploring your website and finding value in other content, indicating a positive user experience.

10. Pages per session: Pages per session shows the average number of pages visitors view per session. A high page per session count shows that visitors are exploring your website and finding value in other content.

Content Metrics Conclusion

Measuring your content’s success is essential for any digital marketing strategy. By tracking these top 10 metrics for SEO, real estate agents can optimize their content and attract more leads. By monitoring these metrics regularly and creating content that resonates with your audience, your website can climb up the search engine rankings and drive more organic traffic to your website.