Are you a real estate agent looking to create a website to boost your online presence? One of the most important steps in creating a website is choosing the right domain name – it’s like choosing the perfect address for your virtual storefront. But with so many options out there, how do you know which domain name is the right one? In this blog post, we will give you some tips and tricks to help you make the right decision for your Real Estate website.
Domain Name SEO Boosting Elements
First and foremost, you want to choose a domain name that will help boost your website’s search engine optimization (SEO). There are a few elements that can help with this – domains with a history, a strong backlink profile, or keywords within the domain name. However, keep in mind that keywords in the domain name won’t necessarily affect your ranking, but it can help increase click-through-rate as the domain’s keywords will oftentimes be bolded in search results.
Brand Name within Domain
If you’re not as focused on SEO and more on building your company’s brand, consider buying the actual brandname.com. It will help create a strong identity for your business that is easily recognizable and memorable. This is especially important as the real estate industry is highly competitive, and having a strong brand can help set you apart from the competition.
Checking Domain Availability
Sometimes, the domain you have in mind may already be taken by someone else. In this case, you can check auction websites like auctions.godaddy.com or Sedo.com to see if the domain is up for sale. If you have no luck on these sites, use the Who Is information or find a broker to contact the owner of the domain for you. Once negotiations are completed, we recommend using Escrow.com to facilitate the transfer of funds and the domain itself – just like you would when selling a property as a realtor.
Keep it Short and Memorable
When choosing a domain name, make sure it’s easy to spell, pronounce, and remember. Avoid using hyphens, numbers or special characters in the domain name as it can make it more difficult to remember and may be perceived as unprofessional. Instead, choose a short and catchy domain name that reflects your brand and what you do.
Future-proof Your Domain
Last but not least, keep in mind where you want your business to go in the future when choosing a domain name. Avoid using a domain name that is too narrow, as it may limit your options if you decide to expand into different areas of real estate in the future. Choose a domain name that is broader and more inclusive of your overall brand, and that will grow with your business as you take on new ventures.
.com is Still King for Domains
I hate to say it, but it’s true. If you’re in this for the long-haul and serious about your brand, please choose a .com.
Choosing a Domain Name Conclusion
In conclusion, choosing the right domain name for your Real Estate website is crucial to building an online presence and a successful business. By keeping in mind the elements that can help boost your SEO, focusing on building your brand identity, checking domain availability, keeping it short and memorable, and future-proofing your domain name, you’ll be on your way to creating a powerful online presence for your Real Estate business. Happy website building!