As a real estate agent, your success depends on converting your leads into buyers and sellers. You want to provide excellent value to your clients, but also stand out from the competition in your local market. One way to do that is by getting more reviews on your Google My Business (GMB) profile. This will not only boost your SEO, but also help to improve your conversion rates. In this blog post, we will be sharing 10 effective ways to get more Google reviews as a real estate agent.
Tips to Get More Reviews as a Real Estate Agent
1) Plant the seed pre-transaction with your potential buyers or sellers by mentioning the importance of Google reviews as part of the overall process. Explain that if you have served them well, they can show their appreciation by leaving a review on Google. Make sure you ask them at the end of the transaction (more details below).
2) Add a link to your Google My Business profile on your website or email signature to make it easy for clients to leave reviews. Include a clear call-to-action inviting clients to leave a review, such as “Leave me a Review on Google!”.
3) Follow up with your clients after the transaction via a phone call or email and ask them to leave a review. Be positive and direct in your approach, and don’t be afraid to ask more than once. Follow-up every five days until you get the review.
4) If you have worked with other agents on a transaction, reach out to them and politely ask for a review. After all, they are in the real estate business and understand the value of reviews and referrals.
5) If you have referred business to a property manager, ask them to leave a review to showcase your good work. It will highlight your referrals and how you collaborate with other professionals in the real estate industry.
6) Title companies typically work with multiple real estate agents and might be willing to leave a review for you if you have done a good job. Reach out to them and ask if they would be willing to leave a review on your Google My Business profile.
7) Collaborate with mortgage lenders and ask them for reviews. It will not only help to showcase your expertise in the real estate business but also strengthen the referral process with each side supporting the other’s business.
8) If you have recommended an interior designer for a home renovation or makeover, reach out to them and ask if they could leave a review based on your referral.
9) Junk removal companies may not seem like the kind of business you would ask for a review from, but expanding your network by demonstrating that your referral has also brought business to another business shows your breadth of connections.
10) Finally, if you do a lot of transactions and manage many clients, consider investing in a reputation management software. These tools can monitor Google reviews, help you solicit reviews from your clients, and automate the process.
Conclusion for Real Estate Reputation Management
Google reviews are a crucial aspect of any real estate agent’s online presence and reputation. By leveraging the tips and strategies outlined in this blog post, you can encourage satisfied clients, fellow real estate agents, and allied professionals to leave a review on your Google My Business profile. The more positive reviews you have, the higher your SEO ranking and the more likely you are to attract new clients. Remember to be persistent, positive, and clear when asking for reviews, and you will see a significant increase in your overall review count and clients.