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How to Improve Your Real Estate Website’s SEO Without Creating More Content

This article is mostly for those who have been in the “SEO Game” for a while and may have a lot of content on-website. You might even be struggling to figure out any new keywords to target with new content. Honestly, if you’re at this point, sometimes more content isn’t the way to go – sometimes updating existing content is where the extra juice is. In this article, we will explain how to check your old content’s performance and how to update it to maintain your website’s relevance and performance on search engines.

The first step in improving your website’s existing content is to check its performance using Google Analytics and keyword rankings. Google Analytics is a tool that allows you to track your website’s traffic and user behavior. By analyzing your website’s data, you can determine which pages are performing well, which pages have high bounce rates, and which pages have low traffic. Keyword rankings, on the other hand, show you how well your website ranks for specific keywords overtime. By analyzing both data points, you can identify which pages are underperforming, possibly irrelevant, and need improvement.

Once you have identified the underperforming pages, it’s time to start improving them. The first step in the improvement process is to update the content to make it more relevant and valuable to your audience. Make sure that the information on the page is accurate, up-to-date, and useful to the user. You can also add new content to the page, such as new images, videos, or infographics, to make it more engaging and visually appealing. By improving the quality of your content, you can increase its value to your audience and help it rank higher on search engines.

Another way to improve your website’s existing content is to expand upon it. Look at the underperforming pages and see if there is additional information that you can add to them to make them more comprehensive and informative. For example, if you have a page about buying a home, you can add a section about the home buying process, or a checklist of things to look for when buying a home. By adding more value to your content, you can make it more useful to your audience and increase its relevance to search engines.

Finally, it’s important to update your existing content on a regular basis to keep it current and fresh. Google prioritizes websites that are updated frequently and have relevant content. As a general rule, you should update your content every 1-3 months to make sure that it’s still relevant and provides value to your audience. This can include adding new information, fixing outdated information, or changing the design and layout of the page. By keeping your content up-to-date, you can maintain its relevance and performance on search engines.

In conclusion, improving your real estate website’s existing content can be a more effective way to improve your SEO than simply creating more content. By analyzing your website’s data, identifying the underperforming pages, and improving or expanding upon them, you can increase their value to your audience and improve their relevance to search engines. Remember to update your content on a regular basis to keep it fresh and current. By following these tips, you can improve your website’s SEO and stand out in the crowded online space.