With so many marketing strategies out there, it can be overwhelming for real estate agents to choose the right one. However, postcard mailers and digital marketing can be a powerful combination for generating leads and conversions. In this post, we’ll explore how to leverage postcard mailers and complement them with digital marketing efforts.
Start with gathering data from county tax records
The first step in your postcard mailers and digital marketing campaign is to gather data from county tax records. This data will help you create a targeted mailing list based on specific criteria such as homeowner age, ownership time, property type, and location. This targeted approach means you’re reaching homeowners who are more likely to be interested in your real estate services.
Leverage digital marketing to complement your offline efforts
After sending out your postcards, it’s time to leverage digital marketing channels to complement your offline efforts. One effective strategy is remarketing, which lets you show ads to people who have already visited your website. Try using remarketing via AdWords, Meta Adcenter, or AdRoll to keep your brand in front of people who have already engaged with your real estate website, but haven’t converted into a lead.
Run a “Custom Audience Campaign” via Meta Adcenter
In addition to remarketing, you can also run a “Custom Audience Campaign” via Meta Adcenter. This campaign uses the data you captured from county tax records to create a highly targeted ad group for Facebook and Instagram. In other words, you’re showing ads specifically to the people you want to reach – those who fit your criteria.
Use people search tools to complement your targeting
If you’re hyper targeting, consider using people search tools like Spokeo or FastPeopleSearch to locate these individuals on social media platforms like LinkedIn. By doing so, you can further complement your mailing list with additional targeting and outreach. Use this approach to then create segmented marketing campaigns that cater to your audience’s specific needs.
Track and evaluate results
As with any marketing campaign, it’s important to track and evaluate your results. This allows you to make adjustments and optimize your campaigns for even better results. Use analytics tools like Google Analytics to track website traffic, conversions, and goal achievements. Continuously tweaking your campaigns can help you maximize your postcard mailing efforts and digital marketing ROI.
Conclusion:
By leveraging postcard mailers and digital marketing, real estate agents can generate more leads and drive conversions by targeting their audience effectively. Follow these steps to gather data from county tax records, leverage remarketing and digital ads, run a custom audience campaign, and use people search tools to complement your targeting. Remember, tracking and evaluating results is key to optimizing and refining your campaigns, always allowing you to make more efficient and more effective changes. By combining these powerful marketing methods, you’ll be well on your way to achieving your real estate marketing goals.