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Why Mobile-Friendliness is Essential for SEO in Real Estate

Are you a real estate agent who wants to improve their online presence and get more leads from Google? Then, make sure your website is mobile-friendly to increase SEO. We live in an era where most people are using their mobile devices to access the internet. As Google aims to provide the best possible user experience, it only makes sense that they prioritize mobile-friendly websites and rank them higher. In this article, we will dive deep into why mobile-friendliness plays a massive role in real estate SEO and what you can do to optimize your website for mobile.

History Lesson on Mobile SEO

Google’s Mobile-Friendly Update in 2015:

In 2015, Google introduced a mobile-friendly update that aimed to improve the user experience of mobile users by changing the way websites were ranked on mobile search results. This update was aimed at providing a better experience for users who access websites via their mobile devices. It was a significant change that meant that websites that were not mobile-friendly would not rank as high as their mobile-friendly counterparts. Since then, Google has continued to make improvements around mobile-friendliness and user experience.

Mobile-First Indexing 2018:

In 2018, Google introduced mobile-first indexing, which signaled a major shift in how search results were ranked and indexed. This update meant that Google would use the mobile version of a website as the primary desktop index. The move toward mobile-first indexing emphasizes how mobile-friendliness has become essential for SEO and how it has become a decisive factor in determining a website’s search engine ranking.

Google’s System for Ranking:

Mobile-friendliness is not just a signal of authority; it is part of the overall system that Google uses to rank websites. By providing users with a better mobile experience, Google rewards websites with higher search engine placement. Therefore, Google considers mobile-friendliness as an essential component of a website’s overall quality, which will only increase as more people shift to mobile devices.

Optimizing your Website for Mobile:

There are several ways to optimize your website for mobile, including responsive design, adaptive design, and accelerated mobile pages. One of the most effective ways to optimize your website for mobile is by using responsive design. Responsive design ensures your website adapts seamlessly to various screen sizes, preventing any browsing obstacles. Additionally, ensure that your content is short and easily readable, as well as including high-quality and meaningful images, which a user can quickly and easily load.


In conclusion, Google has been transparent about its focus on mobile-friendliness in SEO, and it is an essential component of your website’s overall quality. As more people continue to use mobile devices to access the internet, website owners must prioritize mobile-friendliness if they are to optimize their search engine rankings and attract more leads. As a real estate agent, optimizing your website for mobile is critical to reaching more prospects and growing your business. Follow the tips shared above to optimize your website for mobile and enjoy higher search engine placement and more leads from Google.