Call us today!     (878) 888-6736

HomeBlogDevelopmentSEOImprove Website Load Times Leveraging a CDN

Improve Website Load Times Leveraging a CDN

Google’s algorithm updates and latest indexing criteria are geared towards prioritizing websites with faster load times. As a Real Estate Agent, it is crucial to ensure that your website is speedy, easily accessible and efficient for your clients to navigate. In this blog post, we will discuss how using a Content Delivery Network (CDN) can help improve your website’s load time, enhance SEO, and increase the efficiency of your website.

What Exactly is a Content Delivery Network?

A Content Delivery Network (CDN) is designed to reduce latency by distributing your website’s content to multiple data centers around the world. CDNs function by caching copies of your website’s content in various data centers and serve the copy closer to your website visitor, depending on their geographical location. This process reduces the amount of time and distance the data has to travel, ultimately resulting in faster load times for your website visitors. CDNs also minimize the chances of your website crashing, especially during peak traffic times.

Consider Using a Rel-Canonical Tag to Avoid Content Duplication with CDN

Now, let’s talk about the importance of using a rel-canonical tag to avoid the risk of duplicate content when using a Content Delivery Network. Having identical copies of your website’s content across the CDN’s data centers can lead to content duplication, which is frowned upon by Google’s search algorithm (it’s real bad actually). This issue can be minimized by using a rel-canonical tag that tells search engines which copy is the original, hence preventing the possibility of duplicate content being flagged. Here is a scenario example of what the duplication could look like:


Avoid Sub-Domain CDN Usage if Possible

As shown in the example above, this can actually cause some issues for duplication, but also issues with 404 errors. Best practice is to ask the hosting or CDN provider if you can use your root domain instead of a sub-domain.

Specify Geographic Location within Webmaster Tools

Another important aspect to consider is specifying your website’s geographical target through Google’s Webmaster Tools. This feature allows you to indicate your website’s targeted country or region, which in turn helps Google deliver your website content efficiently to users within your region while ensuring that your website still reaches users requesting it from other parts of the world.

Common CDN Providers

Lastly, let’s talk about some of the popular Content Delivery Network providers available that you can use to improve your website’s load times. Cloudflare, Akamai, and AWS Cloudfront are some of the popular providers that you can consider. These networks offer various packages, ranging from free to premium, depending on your website’s size and needs. With a vast network of servers and optimized caching, these providers can help reduce latency and enhance your website’s efficiency and SEO.

Conclusion of Using a CDN:

In conclusion, optimizing your website’s load times is crucial for your online presence as a Real Estate Agent. Using a Content Delivery Network (CDN) along with some proper configuration can significantly enhance your website’s speed, SEO, and performance. Remember to use a rel-canonical tag to avoid content duplication, specify your website’s geographical target through Google’s Webmaster Tools, and consider using a CDN provider to enhance your website’s efficiency. Implementing these practices can help you stay ahead in the competitive real estate market, enhance your website load times, and build a better user experience for your website visitors.